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Academic Info
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 MSc
Business: Business and Markets in Asia.
Prerequisite: International Business and International Marketing.
Synopsis: Analysis of opportunities, distinctive characteristics,
and emerging trends in Asian markets, including exploration of
alternative methods and strategies for entering these markets;
organizational planning and control; impact of social, cultural, economic,
and political differences; and problems of adapting Western management
and marketing concepts and methods. This is accomplished through
specified readings and responding to them, lectures and discussion on
fundamentals of Asian business practices and the real life planning and
implementation of an international business plan designed to market a
product or service in an Asian country.
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Business
BU 203 Cross Cultural Relations
Prerequisite: NIL
Synopsis: Organizations, both profit and not-for-profit, deal with
people of different cultures. Therefore, cultural sensitivity and
awareness of different perceptions, values and traditions are important
management skills within the same nation, there are people with different
cultural backgrounds, and culture changes not only from country to
country, but even from region to region. Students come to understand
these differences and to learn not to rely on self-referential criteria.
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BU
278 Principles Of International Management
Prerequisites: BU 201 Organization Management.
Surveys the scope of international business with special emphasis on the
various environments including political, economic, legal, technological,
and socio-cultural This course also discusses the managerial process of
planning, organizing, controlling and leading in a global context, and
their application to achieve success in international business.
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 MBA
BU 665 International Business
Prerequisite: EC 511 Economics Principles.
This course “describes the scope of international business and studies
multinational enterprises in light of cultural, historical, political and
economic factors. Trade theories are examined in the context of
international economics and finance. The focus then turns to the
management of global ooperations, from initial entry into international
markets to strategy development for the multinational enterprise.”
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MBA BU 690 Global Management Integration - Business
Capstone/Strategy
Synopsis: This is the capstone course and must be taken as one
of the last two courses in the program. It covers elements of all the
required courses and illustrates how all facets of a business are
globally integrated, with a focus on growth and sustainability.
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MBA
Special Topics In International Marketing
Prerequisite: MBA Marketing Management
This course focuses on marketing strategy and management within the
context of global and international markets. It evaluates cultural
differences and aims to enhance your skills in developing and
implementing marketing strategies and decision making in international
contexts.
In this course you will learn by conducting research on a practical
project and attempting to implement plans you develop. The course has
been designed to introduce greater realism and perspective through actual
experiences.
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MBA Global Entrepreneurship Seminar
This course focuses on how to conduct business across borders. It
addresses how founders/owners of entrepreneurial ventures and
professional managers of intrapreneurial companies exploit international
business opportunities and address the challenges of conducting business
internationally.
This course draws on the two disciplines of international business and
entrepreneurship.
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